Role: Stephanie is part of a two-person team at EMA, an engineering and consulting firm in Tyler, TX. Together with the Marketing Coordinator, she creates print-ready flyers, brochures, and signage for B2B marketing.
Challenges: Text. So much text. Engineering flyers often contain dense, technical body copy. It can be quite a challenge to fit the content without cluttering the design.
- By simply using hierarchy and careful typesetting rules, Stephanie achieves clean designs that reflect the firm’s brand.
- She also uses images and graphics to explain the content and break up the text.
- Critiques from the Marketing Coordinator are also very helpful in polishing up the final design before it goes to print.