This project was for ARTC 5360L, UX Design with Grayson Lawrence. Using Jeff Gothelf’s Lean UX: Applying Lean Principles to Improve User Experience and IBM’s Design Thinking Field Guide the class tackled problems on CARTS rural transportation website. CARTS is a public bus transportation system that serves the rural areas surrounding Austin, TX. It helps connect people to the major transportation systems (Capital Metro and Greyhound) in Austin and San Marcos.
The result of this 2-day design sprint was a prototype of a website design. The goal was to think of ways to help CARTS attract new users and to posit some ideas for improving their site’s overall organization.
Pitch Deck: Long_CARTS_PitchDeck