Steph's Blog

Strategic Plan: College of Business and Technology Recruitment and Retention

As an Academic Advisor in the College of Business and Technology (CBT), I devised a comprehensive plan for recruitment and retention of freshmen students. The purpose was to design, implement, and evaluate methods of reaching incoming freshmen for the greater goal of retaining them as students at the University of Texas at Tyler. The plan included several initiatives including social media, customer service training, and a survey of potential leavers.

Below are a few sample pages of touch points and activities. Please download and read the enitre Plan here: CBT Recruitment & Retention Plan 2012-2013.



UT Tyler, College of Business & Technology Projects

While an Academic Advisor at The University of Texas at Tyler in College of Business & Technology, Stephanie designed some promotional materials used for recruiting and advising undergraduate students. Stephanie visited high schools and presented at Freshmen and Transfer Orientations on a regular basis.

Orange and blue, tri-fold design for University of Texas at Tyler college of business and technology